What is EQ/NLP? It helps you achieve personal growth and career breakthroughs
NLP can become a helpful tool for you, helping people live better, more fulfilled, and fulfilling lives.
(Founders Richard Bandler and Jon Grinder, 1975)
Course objectives
- Business Development: Aligning on organizational culture, vision, and member beliefs and values
- Business Management: Inject a humanized approach to business planning and operations management
- Sales Skills: Interpret customer and consumer behavior patterns to improve sales closing skills
- Communication skills: Master a series of successful workplace and life communication models
- Interpersonal Relationships: Master methods for quickly engaging with Jianwen in a friendly and trusting relationship
- Personal Growth: Unlock inner potential and positive energy, and face any change and challenge with ease
Course Outline
- Strategic Business Management (10 hrs)
- Management Function in Sales & Marketing (10 hrs)
- Management Function in Team Building (10 hrs)
- Management Function in Business Communication (10 hrs)
- Peak Performance Management (16 hrs)
- Written test plus demonstration (6 hrs)
In the course, you will learn:
(Strategic Business Management).
- NLP Presuppositions
- Levels of Learning
- Outcome Based Thinking
- Establishing Rapport
- Pace and Lead Method
Management Function in Sales & Marketing
- Demonstrating Sensory Acuity
- Internal Representation
- Establishing Effective Behavioral Patterns (Strategy Elicitation)
- How to Build Rapport with Different Internal Representation
- Eye Pattern and Accessing Models
Function in Team Building
- Neurological Level
- Parts Integration
- NLP Psychotherapy Model (NLP Model of Therap)
- Smart Goal Setting
- State of Congruence and Congruence Signal
- Characteristics of a solid Positive Mental Attitude
- Conscious and Unconscious Mind
- Anchoring (Resource Anchor)
- Stacking Anchors
- Presupposition of Language
- Chunking
- Hypnotic Language Model (Milton Model)
- Meta Model
- Reframing
- Level of Abstraction
- Surface and Deep Structure of Language
Function in Business Communication
- Values and Beliefs
- Sub-modalities
- Swish Pattern
- Methods for Changing Sub-modalities
- Circle of Excellence
- Phobia Cure
- State Elicitation
- Dissociation
Top 10 Reasons and Benefits for Studying NLP
Stay competitive
After more than 30 years of development and over 10 million people learning it, NLP has become a globally recognized discipline and common language. Most Fortune 500 companies have introduced NLP as a training course. Learning NLP has undoubtedly become an essential way to stay competitive.
The effectiveness of NLP used by many celebrities and successful individuals
The current U.S. President Obama’s speeches employed NLP techniques to persuade the entire world. Former U.S. President Bill Clinton, famous CNN host Larry King, golf star Tiger Woods on the field, and even Hollywood director Steven Spielberg have all studied NLP or applied its techniques to enhance personal achievement.
Learn the best formulas to improve sales techniques and transaction volume
To successfully sell a product or service, besides relying on a bit of luck, more practical things require an effective sales formula. Although we may not necessarily work in sales, in daily life we inevitably use various sales techniques, such as job interviews, offering advice to bosses or clients, and even simple requests to family or friends. NLP is a sales communication method with over 50 years of history.
The best way to enhance communication
We cannot not communicate “How can people lack communication between people?” Communication is not an innate skill, but an art that requires effort and training. Only by mastering the true way of communication can one stand out among people and reach the peak of one’s career and life.
Improves EQ emotional quotient
They are born with high IQ and sufficient effort after birth, but without the corresponding EQ, success is not guaranteed. People with good EQ have the ability to control their own emotions, understand others’ feelings, and remain optimistic in any situation. Therefore, the ultimate goal of cultivating EQ is to use EQ, allowing it to help us navigate society smoothly and freely.
Manage and transform your stress
Insomnia? Hair loss? Anxiety? Emotional instability? Hong Kong people live fast-paced lives and heavy work pressure, leading many to experience the problems caused by stress mentioned above. Learning NLP can provide you with the most effective state management techniques, quickly adjust your mindset, and turn resistance into support.
Success depends 70% on relationships, and 30% on knowledge from books
Humans are social animals; each person has unique thoughts, backgrounds, attitudes, personalities, behavioral patterns, and values. However, interpersonal relationships have a significant impact on each person’s emotions, life, and work, and can even greatly influence organizational atmosphere, communication, operations, efficiency, and the relationship between individuals and organizations. NLP teaches you the profound knowledge of interpersonal relationships.
Heaven gave me talent, and it must have a purpose
A survey once found that what modern young people lack most is confidence. People lacking confidence are swept away by the wind and find it hard to stand firm anywhere. Even a casual comment from others makes them hesitate and feel uneasy. Even when recognized and praised, they remain half-convinced and anxious. NLP can help everyone build confidence and showcase their personal charm.
Subconscious consciousness controls 90% of our behavioral patterns every day
People have what is called consciousness and the subconscious. Most people use the power of consciousness when learning. However, the world’s potential master Born Tracy once said: “The power of the subconscious is more than thirty thousand times greater than that of consciousness.” Therefore, any potential development and any hope to be realized depends on your subconscious. NLP helps you understand the subconscious and unlock your unknown potential.
Everyone has the resources and conditions to make themselves happy and successful
“Everyone already has the resources to make themselves successful and happy.” Do what successful people do, understand their thinking patterns, apply them to yourself, and then create your own success philosophy and theory in your own style. Imitating the thoughts, belief systems, and behavioral patterns of outstanding people can bring about rapid and effective transformation. NLP gives you the skills to identify ways to change and achieve those changes.
Everyday applications of NLP
Modeling of Excellence, a core element of NLP
Pursuing excellence and imitating success
The main idea of NLP is: everyone has the potential to be more successful and happier. By enhancing personal potential, combined with language use and imitation techniques, people can reshape and change their future lives.
To succeed, you must learn from those who succeed
- The most important secret to success is to use proven effective methods. You must learn from successful people, do what they do, understand their way of thinking, and apply it
- and then create your own philosophy and theory of success with your own style.
- Thinking, belief systems, and behavioral patterns derived from imitating outstanding individuals can bring about rapid and effective transformation.
- As long as we change our mindset, speech, and behavioral habits, we can achieve better results and achieve success.
- NLP gives us the skills to identify the methods that need to be changed and to achieve those changes.
What practical skills can you gain by learning NLP?
NLP training courses can help you:
- Refine your sales skills
- Enhance your keen sales and management observation skills
- Master the key to breaking through personal limitations and self-improvement
- Building a business team and incentive methods
- Creating a business model for performance
- Six senses management and sales
- Apply multiple assumptions, assumptions, and beliefs that help people change and grow
- Understand and emulate human success experiences and patterns
- Master methods for self-improvement
- Recognize hypnosis
- Live happily and achieve a state of unity of body and mind
- Master a series of questioning techniques to understand both the surface and deeper meanings of language, making it easy to uncover hidden or subconscious information to enhance communication effectiveness or persuasiveness
- Excellent communication skills
- Master a series of successful workplace communication models
- Motivational techniques that move people’s hearts
- Efficient listening and effective response
- Master skills to improve yourself and influence others while achieving mutual respect
- Master the methods to quickly build friendly and trusting relationships with others
- Hold the key to maintaining more harmonious relationships
- Identifying problematic family patterns and methods for changing them
- Understand communication characteristics—visual, sensory, auditory, and self-talking
Suitable for:
Who should study NLP?
As long as you want…
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- Elevate your career to a higher level
- Seeking breakthroughs and change
- Skilled in the art of communication
- Engaged in training work
- Success is outstanding
- Enhance your sales skills
- Understanding others’ psychology
Our students come from a variety of industries

The language skills I learned from NLP are truly amazing. Whether dealing with clients or managing teams, my work efficiency has improved dramatically.
- Business owner
- Business owner
- Real estate practitioner
- Beauty consultant
- Human Resources Manager
- CEO
- Financial advisor
Having worked in education for over ten years, I inevitably felt physically and mentally exhausted. NLP helped me rediscover myself and rediscover the source of happiness.
- Principal
- Teacher
- College lecturer
- Career counselor
- Psychological counselor
Although working in the government was stable, the rigid lifestyle meant my life was nothing but black and white. Learning NLP helped me start anew and expand my social skills, helping me rediscover the color of life outside of work.
- Disciplinary services
- Department head
- Medical staff
- Administrative staff
Studying NLP made me realize my strengths and weaknesses, and I realized that only by imitating the thoughts and habits of successful people can I take my career to the next level.
- Accountant
- Engineer
- Mediator
- Social worker
International Professional Qualification – NLP Practitioner Qualification
We offer comprehensive education and offer NLP courses at all levels, helping students progress step by step and obtain the highest qualifications.
National Federation of NLP (NFNLP), the International Psycholinguistic Programming Association
The National Federation of Neuro Linguistic Programming (NFNLP) was founded by Dr. William Horton, who has long been a follower of Richard Bandler, the father of NLP. NFNLP is an internationally recognized NLP organization and one of the fastest-growing societies worldwide.
Eligible students will receive the EQ and NLP Business Management Strategy Practice Certificates
issued by the Professional Training Association, and may be recommended to obtain the American International Neurolinguistic Programming (NFNLP) Practitioner qualification
(excluding the cost of the international certification certificate).
Our institute employs several internationally recognized NLP instructors, and graduates of our institute may be given priority in teaching at our institute

National Federation of NLP

The Society of NLP

International Society of Neuro-Semantics

American Board of NLP Association
Prospects for the Department of Psychology
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Upon completing the above courses, applicants can apply to become registered instructors and members of the Professional Association. Their qualifications can be registered in the professional roster and publicly verified.
Introduction to the course instructors
Ms. Doris Tang
Doris Tang graduated with an Honours degree in Business Administration from Bolton University and a Master’s degree in Marketing from the University of Lincolnshire and Humberside. I am committed to promoting holistic mental health! I completed a diploma in counseling at the Chinese University and a master’s degree in psychological counseling at the Olivet University School of Counselling, and actively participate in and conduct various psychological counseling work in various social welfare and non-profit organizations.
Mr. Wesley Wong Mr. Huang Zhibang
Currently serves as the chief psychologist and hypnotherapist at Lohas Hypnotherapy Therapy Center, specializing in training for businesses on psychological and emotional regulation. In 1998, participated in a youth uniformed group in Hong Kong, continuously providing leadership training activities for the group and being passionate about public welfare. In 2002, he received the Gold Certificate of Commendation for Volunteer Work, providing training in leadership skills, crisis management, and communication speeches.
Mr. Byron Pang
CITY & GUILDS of London Institute
, UK City Industry Association, UK Registered Professional Trainer and Examiner Certification
, NGH (American Hypnotherapists Association), internationally recognized registered hypnotherapist
, INLPCA Psycholinguistic Programming Basic Coach and Senior Coach – course instructor/examiner
, INLPF Psycholinguistic Programming Basic Practitioner and Senior Executor – course instructor/examiner
Students’ Reflections
Ken Tsang (Manager)
In the past, I thought learning some management theory and experience was enough to do the job, but NLP training broadened my perspective. Not only did I learn effective techniques to help with work, but it also motivated and made me more flexible. The course was both interesting and practical.
Vicki Leung (Officer)
I initially chose this class out of interest and wanted to learn techniques to help others, but unexpectedly, in the end, the beneficiary was myself.
Cindy Li (Marketing Manager)
It can be effectively applied to oneself, family, and the company. It not only changes deeply ingrained behaviors and beliefs, but also helps people improve themselves and set clearer goals.
Andy Chong (Insurance Agent)
In the past, I often put a lot of effort into building relationships and persuading clients. After completing NLP training, I can quickly establish rapport with others through various methods, and use different language patterns and techniques to convince clients to accept my advice. My work has become much easier than before.
Terence (Laboratory Technician)
In the past, I often struggled to control my emotions, which affected both my work and friends. NLP gave me a method to handle this, and now I’m much happier than before. My colleagues even said it worked after trying it!
Frequently Asked Questions
Q: There are currently only NLP certificate or NLP diploma courses available on the market to enroll in (Executor courses). Why can we directly enroll in Executor courses?
Most professional NLP courses are divided into three stages: Executor, Senior Executor, and Trainer. Certificate or diploma courses on the market may be short-term courses offered by individual organizations to attract more applicants; Or they may be taught by unqualified NLP instructors. Our Executor courses include these essential fundamental concepts, supplemented by all the skills NLP practitioners need to know, making them rich and substantial in content. International NLP professional societies do not require enrollment in NLP Executor courses; other NLP certificates are required as prerequisites.
Q: There are practitioner courses on the market that require 130 class hours. Why can ours be completed in just 56 hours?
Internationally, different societies have varying requirements for course teaching hours. Our course’s 56-hour class hours refer to the instructor’s direct teaching time. The market may specify that 130 hours includes teaching time, extracurricular practice time, reading time, and more. For example, AB of NLP includes teaching hours (51hrs), extracurricular self-study (55hrs), assignments (14hrs), and assessment (10hrs), which are based on hours. However, NLP founder Richard Bandler’s current executioner course hours are the shortest. Some courses currently advertise high hours, but sometimes the techniques taught are creative techniques by non-founders, and some instructors even increase hours to raise tuition fees. The instructors may be outdated or have been discontinued.
Q: Is NLP equivalent to hypnosis?
NLP is not the same as hypnology. When developing NLP knowledge, because it has dissected and studied the hypnotherapy techniques of master Milton H. Erickson, NLP studies have involved hypnosis and have proven effective. Among these, the “language patterns of hypnosis” are just one part of NLP courses. Of course, to deepen your understanding of hypnosis, you need to study professional hypnosis courses.
Q: Is the NLP certificate internationally recognized?
NLP practitioners are internationally recognized. Therefore, all students can apply to become members of the International NLP Association with their certificate. The NLP Practitioner qualifications we offer are divided into the American Board of NLP Association (currently the largest number of NLP practitioners) and the joint signature of Richard Bandler, one of the founding masters of The Society of NLP, along with his authorized mentors. Both of these professional NLP societies are among the oldest and most influential internationally.
Q: How do we assess the qualifications and competence of instructors?
Each of our registered instructors not only holds internationally recognized NLP trainer qualifications, but also has many years of extensive experience in teaching certified courses, teaching multiple sessions of Executor Courses, and is fully able to apply them in various professional fields. Therefore, besides teaching basic knowledge and skills, we believe we can also fully assist students in applying what they have learned to their own lives or work, earning a strong reputation that cannot be matched by a single instructor’s so-called claims.
Tuition installment or funding channels
- You can apply for AEON 12-month interest-free installment plans (approximately HK$1,000.00 per month)
- Students not applying for the Continuing Education Fund can apply at the Timway special price of HK$12,000