[vc_row full_width=”stretch_row” css=”.vc_custom_1742823151528{background-image: url(https:\/\/edunew.timway.com\/wp-content\/uploads\/2025\/03\/digital_marketing_strategies_course_main-e1742822984957.webp?id=12137) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_custom_heading text=”Social service agency training” font_container=”tag:p|font_size:36|text_align:center|color:%23ffffff|line_height:1″ css=”.vc_custom_1742823273271{padding-top: 250px !important;padding-right: 20px !important;padding-left: 20px !important;}”][vc_custom_heading text=”Digital Marketing Promotion Strategy Training Course” font_container=”tag:h1|font_size:48|text_align:center|color:%23ffffff|line_height:1″ css=”.vc_custom_1742823261896{padding-right: 20px !important;padding-left: 20px !important;}”][vc_custom_heading text=”Digital marketing, customer journey, social media” font_container=”tag:h3|font_size:32|text_align:center|color:%23ffffff|line_height:1″ css=”.vc_custom_1742823194289{padding-top: 10px !important;padding-right: 20px !important;padding-bottom: 250px !important;padding-left: 20px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1742864513285{background-color: #c15300 !important;}” el_class=”solidbox_t1″][vc_column][vc_custom_heading text=”About Social Service Agencies Digital Marketing Promotion Strategy Training Course” font_container=”tag:h3|font_size:24|text_align:center|color:%23ffffff|line_height:1″ google_fonts=”font_family:Arimo%3Aregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_empty_space height=”10px”][vc_column_text el_class=”whitetext”]Do you want the services of social service organizations to reach a wider audience, especially the elderly, caregivers, and teenagers? In today’s digitalized business environment, mastering effective digital marketing strategies is crucial for social service organizations. This course is designed for social service professionals who wish to gain in-depth understanding of digital marketing, customer journey, and social media marketing, aiming to provide core concepts and practical strategies to help you increase the visibility and impact of your social services.<\/p>\n
The course will introduce the basic concepts of traditional and digital marketing, helping you understand the evolution and current status of digital marketing. We will also explore future trends in digital marketing, especially the application of artificial intelligence in digital marketing, and discuss how to leverage AI technology to enhance marketing effectiveness and customer experience for social service organizations.<\/p>\n
Additionally, the course will help participants identify various social media marketing platforms (such as Facebook, Instagram, Threads, YouTube, etc.) and search engine content and ad formats, deeply analyzing the relationship between target audiences and the customer journey to formulate more effective promotion plans. At the same time, we will introduce the domestic market environment, compare similarities and differences between Hong Kong and Mainland markets, and understand the rise of new media platforms (such as Xiaohongshu, WeChat) and their local popularity, helping participants gain a deeper understanding of popular platforms and their marketing value.[\/vc_column_text][vc_empty_space height=”30″][vc_btn title=”Sign up now” color=”warning” size=”lg” align=”center” link=”url:%23aqueryForm|”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1742801764563{margin-top: 100px !important;margin-bottom: 100px !important;}”][vc_column width=”1\/4″][vc_custom_heading text=”Target Audience” font_container=”tag:h4|font_size:24|text_align:left” google_fonts=”font_family:Alegreya%20Sans%20SC%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Social service agencies” font_container=”tag:h5|font_size:16|text_align:left” google_fonts=”font_family:Alegreya%20Sans%20SC%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][\/vc_column][vc_column width=”3\/4″][vc_column_text]The social service promotion strategy training course is suitable for practitioners in the social and public service sectors, social service professionals, social enterprises, and non-profit organizations.<\/p>\n
Social service professionals<\/strong><\/p>\n Assist social service professionals such as social workers, community development officers, elderly service officers, counselors, and family service workers in enhancing their digital marketing skills to more effectively promote social services.<\/p>\n Social enterprise and nonprofit organization managers<\/strong><\/p>\n Social enterprise and nonprofit managers can use this course to strengthen their understanding of digital marketing, develop and implement overall organizational strategies, use digital marketing tools to enhance organizational visibility, attract more supporters and donations, and effectively promote their social mission.<\/p>\n Social service project manager, marketing specialist<\/strong><\/p>\n Social service project managers and marketing specialists will master how to leverage digital marketing strategies and customer journey analytics to boost project engagement and effectively communicate with target audiences to raise service visibility and enhance the overall impact of the project.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1742801764563{margin-top: 100px !important;margin-bottom: 100px !important;}”][vc_column width=”1\/4″][vc_custom_heading text=”Course content” font_container=”tag:h4|font_size:24|text_align:left” google_fonts=”font_family:Alegreya%20Sans%20SC%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Applicable to courses in social service organizations” font_container=”tag:h5|font_size:16|text_align:left” google_fonts=”font_family:Alegreya%20Sans%20SC%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][\/vc_column][vc_column width=”3\/4″][vc_custom_heading text=”Part One: Overview of Digital Marketing” font_container=”tag:h4|font_size:24|text_align:left”][vc_column_text]<\/p>\n [\/vc_column_text][vc_empty_space height=”10px”][vc_empty_space][vc_custom_heading text=”Part Two: Social Media Marketing” font_container=”tag:h4|font_size:24|text_align:left”][vc_column_text]<\/p>\n [\/vc_column_text][vc_empty_space][vc_custom_heading text=”Part Three: Search Engine Marketing” font_container=”tag:h4|font_size:24|text_align:left”][vc_column_text]<\/p>\n [\/vc_column_text][vc_empty_space][vc_custom_heading text=”Part Four: Get to know popular domestic platforms” font_container=”tag:h4|font_size:24|text_align:left”][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”14592″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Course instructor” font_container=”tag:h2|text_align:left|color:%23336699″ use_theme_fonts=”yes”][vc_custom_heading text=”Patrick Wong” font_container=”tag:h3|font_size:48|text_align:left|color:%230a0202″ use_theme_fonts=”yes”][vc_column_text]Patrick is dedicated to analyzing corporate training needs and providing tailored training for companies, with over 12,000 hours of courses he has taught.<\/p>\n Patrick has provided valuable training across various fields including fitness and beauty, retail, marketing, and education, contributing to the sustainability and success of these industries.<\/p>\n Patrick has designed a variety of courses tailored to different business needs, known for their practicality. He offers tactical training for different industries, covering a wide range of topics including digital marketing, Neuro-Linguistic Programming (NLP), Enneagram applications, coaching skills, public speaking, and professional sales courses.<\/p>\n Patrick has served as a guest speaker for international corporations and renowned local organizations, including Google, Yahoo, Facebook, and the Hong Kong General Chamber of Commerce. He frequently speaks at various events, sharing digital marketing trends and extensive experience, and collaborates and exchanges with various educational institutions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1742864535476{background-color: #c15300 !important;}” el_class=”solidbox_t1″][vc_column][vc_custom_heading text=”Why is a digital promotion strategy important for social service organizations?” font_container=”tag:h2|font_size:30|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][vc_column_text el_class=”whitetext”]In today’s digital age, mastering digital promotion strategies is increasingly important for social service organizations. Digital promotion helps social service organizations increase their online exposure and attract more target audiences. Through social media, search engine marketing, and content marketing, organizations can more effectively communicate their mission and services, making their presence and the support they provide. Additionally, digital platforms enable organizations to build closer connections with community members, promote participation and interaction, and encourage more people to join events, donate, or volunteer.<\/p>\n Digital promotion offers a wealth of data analysis tools to help organizations evaluate the effectiveness of promotional activities, thereby optimizing strategies and improving resource utilization efficiency. Digital promotion can be effectively integrated with traditional offline media to create synergy, resulting in more pronounced results in targeted targeting specific audiences. This is a significant advantage for social service organizations with limited resources.<\/p>\n To help social service organizations effectively utilize digital promotion strategies, we have specially designed a training course on digital marketing promotion strategies for social service organizations. The course covers the basic concepts of digital marketing, social media marketing strategies and practices, search engine marketing techniques, and the use of popular domestic platforms. This course will help participants master promotional skills, enhance the organization’s influence and service efficiency, strengthen its visibility, enhance community participation, and support the sustainable development of social service organizations.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] \t\t\n\t\t\t \u67e5\u8a62\u66f4\u591a\u8ab2\u7a0b\u8cc7\u6599\u53ca\u6700\u65b0\u6642\u9593\u8868\uff0c\u8acb\u586b\u59a5\u4e0b\u5217\u8868\u683c \uff0c\u6211\u5011\u7684\u8ab2\u7a0b\u9867\u554f\u6703\u8207\u4f60\u806f\u7d61<\/b><\/p>\n\t\t\t\t \u67e5\u8a62\u8868\u683c (\u586b\u59a5\u8868\u683c\u53ef\u7d22\u53d6\u6642\u9593\u8868\u53ca\u7372\u53d6\u66f4\u591a\u8ab2\u7a0b\u8cc7\u6599)<\/p>\t\n\n\t\t\t\t\n\t\t\t\t\n
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